Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world. Take a look at some of our proudest heritage moments.

After working with his brothers in their dry goods wholesale business in thủ đô new york City, Levi emigrates khổng lồ Gold Rush San Francisco. He opens his own dry goods business to serve the small general stores of the American West.

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Levi Strauss & Co. & Jacob Davis receive a U.S. Patent for an "Improvement in Fastening Pocket-Openings." By adding metal rivets lớn work pants, which would be known as blue jeans, they created stronger pants for working men.


Employee donations at the Kaposi Sarcoma clinic at San Francisco General Hospital are matched by the Levi Strauss Foundation. The following year, tư vấn groups for HIV+ employees are formed at our headquarters.
We are the first multinational apparel company to lớn launch a comprehensive code of conduct for all contract factories & licensees. The Terms of Engagement phối out ethical standards, legal & environmental requirements, community involvement & standards khổng lồ address child và forced labor, disciplinary practices, working hours, wages và benefits, freedom of association, discrimination, and health & safety.
Known today as Signature by Levi Strauss và Co.™, the brand serves shoppers at mass-channel retail stores, giving value-oriented consumers access to products from a company with a heritage of high-quality jeanswear.

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The innovation lab is a research & development facility dedicated lớn design ideation and prototyping.
The industry-leading program examines the health & environmental impacts of chemicals lớn identify safer alternatives & areas for innovation.
The 700 series is inspired by the original 1934 women’s blue jeans Lot 701. The pants include additional stretch along with authentic elements like the Two-Horse thiết kế patch.
We opened up our Screened Chemistry, Water® và Worker Well-being programs to the greater industry in hopes of making a greater impact on the planet và those who work in the apparel supply chain.

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Project F.L.X. Digitizes denim finish design và development, and enables a responsive & sustainable supply chain at an unparalleled scale.