App Privacy Details


The ứng dụng Store now helps users better understand an app’s privacy practices before they tải về the tiện ích on any platform. On each app’s sản phẩm page, users can learn about some of the data types the phầm mềm may collect, and whether that data is linked lớn them or used lớn track them. You’ll need khổng lồ provide information about your app’s privacy practices, including the practices of third-party partners whose code you integrate into your app, in phầm mềm Store Connect. This information is required lớn submit new apps and appupdates to the tiện ích Store.

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Answering ứng dụng privacy questions

As you get ready to select your answers from the options presented in tiện ích Store Connect, keep in mind:

You need to identify all of the data you or your third-party partners collect, unless the data meets all of the criteria for optional disclosure listed below.Your app’s privacy practices should follow the tiện ích Store đánh giá Guidelines và all applicable laws.You’re responsible for keeping your responses accurate and up khổng lồ date. If your practices change, update your responses in app Store Connect. You may update your answers at any time, & you vày not need to submit an app update in order to change your answers.

Account Holders, Admins, & App Managers can learn how khổng lồ enter their responses in ứng dụng Store Connect.

Data collection

The purpose of the label is to lớn help your customers understand what data is collected from your app and how it is used. To complete that, you’ll need to lớn know the types of data that you and/or your third-party partners collect from your app before answering the questions in phầm mềm Store Connect. Keep in mind that even if you collect the data for reasons other than analytics or advertising, it still needs to be declared. For example, if you collect data solely for the purpose of tiện ích functionality, declare the data on your label và indicate that it is only being used for that purpose.

“Collect” refers to transmitting data off the device in a way that allows you and/or your third-party partners to access it for a period longer than what is necessary lớn service the transmitted request in real time.

“Third-party partners” refers khổng lồ analytics tools, advertising networks, third-party SDKs, or other external vendors whose code you’ve added lớn your app.

Optional disclosure

Data types that meet all of the following criteria are optional khổng lồ disclose:

Collection of the data occurs only in infrequent cases that are not part of your app’s primary functionality, & which are optional for the user.The data is provided by the user in your app’s interface, it is clear lớn the user what data is collected, the user’s name or tài khoản name is prominently displayed in the submission size alongside the other data elements being submitted, và the user affirmatively chooses to lớn provide the data for collection each time.

Data types must meet all criteria in order khổng lồ be considered optional for disclosure. If a data type collected by your app meets some, but not all, of the above criteria, it must be disclosed in tiện ích Store Connect.

Examples of data that may not need khổng lồ be disclosed include data collected in optional feedback forms or customer service requests that are unrelated to lớn the primary purpose of the app và meet the other criteria above.

For the purpose of clarity, data collected on an ongoing basis after an initial request for permission must be disclosed.

Regulated Financial Services Disclosure

Data types that are collected by an app that facilitates regulated financial services & where the data collected meets all of the following criteria are optional lớn disclose:

Collection of the regulated data is in accordance with a legally required privacy notice under applicable financial services or data protection laws or regulations (e.g., GDPR or GLBA).Collection by the tiện ích of that data occurs only in cases that are not part of your app’s primary functionality, and which are optional for the user.Such notice provides that data is not shared with unaffiliated third parties lớn market other products and services.Such data is not linked with third-party data for advertising purposes or shared with a data broker except for purposes of fraud detection or prevention or security purposes, or with a consumer reporting agency for credit reporting.

Data types must meet all criteria in order to lớn be considered optional for disclosure. If a data type collected by your tiện ích meets some, but not all, of the above criteria, it must be disclosed in your privacy section.

Health Research Disclosure

Data types that are collected as part of a health research study và where the data collected meets all of the following criteria are optional to lớn disclose:

The data is collected by an entity whose collection of the data is subject to an informed consent size (ICF) as part of a health research study that has been reviewed & approved by an institutional nhận xét board or ethics đánh giá board.All such data collection must follow the relevant app Store Guidelines và the data may not be used for tracking purposes.

If the data type collected by your phầm mềm meets some, but not all, of the above criteria, it must be disclosed in your privacy section.

Types of data

Refer lớn the menu of data types below and compare them to lớn the data collection practices in your app.

Contact InfoHealth & FitnessFinancial InfoLocationSensitive InfoContactsUser ContentBrowsing HistorySearch HistoryIdentifiersPurchasesUsage DataDiagnosticsOther Data
NameSuch as first or last name
Email AddressIncluding but not limited to a hashed thư điện tử address
Phone NumberIncluding but not limited lớn a hashed phone number
Physical AddressSuch as trang chủ address, physical address, or mailing address
Other User contact InfoAny other information that can be used to liên hệ the user outside the app
HealthHealth & medical data, including but not limited to lớn data from the Clinical Health Records API, HealthKit API, MovementDisorderAPIs, or health-related human subject research or any other user provided health or medical data
FitnessFitness và exercise data, including but not limited to lớn the Motion và Fitness API
Payment InfoSuch as size of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, & you as the never have access khổng lồ the payment information, it is not collected & does not need khổng lồ be disclosed.
Credit InfoSuch as credit score
Other Financial InfoSuch as salary, income, assets, debts, or any other financial information
Precise LocationInformation that describes the location of a user or device with the same or greater resolution as a latitude và longitude with three or more decimal places
Coarse LocationInformation that describes the location of a user or device with lower resolution than a latitude và longitude with three or more decimal places, such as Approximate Location Services
Sensitive InfoSuch as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
ContactsSuch as a danh sách of contacts in the user’s phone, address book, or social graph
Emails or Text MessagesIncluding subject line, sender, recipients, & contents of the email or message
Photos or VideosThe user’s photos or videos
Audio DataThe user’s voice or sound recordings
Gameplay ContentSuch as saved games, multiplayer matching or game play logic, or user-generated content in-game
Customer SupportData generated by the user during a customer tư vấn request
Other User ContentAny other user-generated content
Browsing HistoryInformation about nội dung the user has viewed that is not part of the app, such as websites
Search HistoryInformation about searches performed in the app
User IDSuch as screen name, handle, trương mục ID, assigned user ID, customer number, or other user- or account-level ID that can be used lớn identify a particular user or account
Device IDSuch as the device’s advertising identifier, or other device-level ID
Purchase HistoryAn account’s or individual’s purchases or purchase tendencies
Product InteractionSuch as app launches, taps, clicks, scrolling information, music listening data, video clip views, saved place in a game, video, or song, or other information about how the user interacts with the app
Advertising DataSuch as information about the advertisements the user has seen
Other Usage DataAny other data about user activity in the app
Crash DataSuch as crash logs
Performance DataSuch as launch time, hang rate, or energy use
Other Diagnostic DataAny other data collected for the purposes of measuring technical diagnostics related to the app
Other Data TypesAny other data types not mentioned

Data use

You should have a clear understanding of how each data type is used by you & your third-party partners.

For example, collecting an thư điện tử address và using it khổng lồ authenticate the user và personalize the user’s experience within your tiện ích would include ứng dụng Functionality & Product Personalization.

Third-Party AdvertisingSuch as displaying third-party ads in your app, or sharing data with entities who display third-party ads’s Advertising or MarketingSuch as displaying first-party ads in your app, sending marketing communications directly to your users, or sharing data with entities who will display your ads
AnalyticsUsing data khổng lồ evaluate user behavior, including lớn understand the effectiveness of existing hàng hóa features, plan new features, or measure audience kích thước or characteristics
Product PersonalizationCustomizing what the user sees, such as a list of recommended products, posts, or suggestions
App FunctionalitySuch as lớn authenticate the user, enable features, prevent fraud, implement security measures, ensure hệ thống up-time, minimize tiện ích crashes, improve scalability & performance, or perform customer support
Other PurposesAny other purposes not listed

Data linked khổng lồ the user

You’ll need lớn identify whether each data type is linked khổng lồ the user’s identity (via their account, device, or other details) by you and/or your third-party partners. Data collected from an phầm mềm is often linked to the user’s identity, unless specific privacy protections are put in place before collection to de-identify or anonymize it, such as:

Stripping data of any direct identifiers, such as user ID or name, before collection.Manipulating data lớn break the linkage và prevent re-linkage to real-world identities.

Additionally, in order for data not to lớn be linked to a particular user’s identity, you must avoid certain activities after collection:

You must not attempt to link the data back to the user’s identity.You must not tie the data khổng lồ other datasets that enable it lớn be linked lớn a particular user’s identity.

Note: “Personal Information” and “Personal Data”, as defined under relevant privacy laws, are considered linked to lớn the user.


You’ll need khổng lồ understand whether you and/or your third-party partners use data from your tiện ích to track users and, if so, which data is used for this purpose.

“Tracking” refers to linking data collected from your app about a particular end-user or device, such as a user ID, device ID, or profile, with Third-Party Data for targeted advertising or advertising measurement purposes, or sharing data collected from your phầm mềm about a particular end-user or device with a data broker.

“Third-Party Data” refers to any data about a particular end-user or device collected from apps, websites, or offline properties not owned by you.

Examples of tracking include:

Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies.Sharing device location data or e-mail lists with a data broker.Sharing a menu of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to lớn retarget those users in other binhphap3d.vns’ apps or khổng lồ find similar users.Placing a third-party SDK in your tiện ích that combines user data from your ứng dụng with user data from other binhphap3d.vns’ apps khổng lồ target advertising or measure advertising efficiency, even if you don’t use the SDK for these purposes. For example, using a login SDK that repurposes the data it collects from your phầm mềm to enable targeted advertising in other binhphap3d.vns’ apps.

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The following situations are not considered tracking:

When the data is linked solely on the end-user’s device và is not sent off the device in a way that can identify the end-user or device.When the data broker uses the data shared with them solely for fraud detection or prevention or security purposes.When the data broker is a consumer reporting agency and the data is shared with them for purposes of (1) reporting on a consumer’s creditworthiness or (2) obtaining information on a consumer’s creditworthiness for the specific purpose of making a credit determination.

Learn more about tracking.

Privacy links

By adding the following links on your hàng hóa page, you can help users easily access your app’s privacy policy and manage their data in your app.

Privacy Policy (Required): The URL to lớn your publicly accessible privacy policy.

Privacy Choices (Optional): A publicly accessible URL where users can learn more about their privacy choices for your app and how to lớn manage them. For example, a webpage where users can access their data, request deletion, or make changes.

Additional guidance

Your phầm mềm has website views.

Data collected via website traffic must be declared, unless you are enabling the user to lớn navigate the mở cửa web.

You collect và store IP address from your users.

Declare the relevant data types based on how you use IP address, such as precise location, coarse location, device ID, or diagnostics.

You offer in-app private messaging between users that are not SMS text messages.

Declare emails or text messages on your label. Text messages refer lớn both SMS & non-SMS messages.

Your app includes game saves, multiplayer matching, or gameplay logic.

Declare Gameplay content on your label.

You collect different types of data from users depending on whether the user is a child, whether they are a không tính tiền or paid user, whether they opt in, where they live, or for some other reason.

Please disclose all data collected from your app, unless it meets all of the criteria outlined in the Optional Disclosure section. You may use the Privacy Choices or Privacy Policy links to provide additional detail about how your data collection practices may vary.

You use táo bị cắn frameworks or services, such as MapKit, CloudKit, or app Analytics.

If you collect data about your tiện ích from frameworks or services, you should indicate what data you collect và how you use it. You are not responsible for disclosing data collected by

You use location, device identifiers, and other sensitive data, but only on device, & the data is never sent khổng lồ a server.

Data that is processed only on device is not “collected” & does not need to lớn be disclosed in your answers. If you derive anything from that data và send it off device, the resulting data should be considered separately.

You collect precise location, but immediately de-identify and coarsen it before storing.

Disclose that you collect Coarse Location, since the precise location data is immediately coarsened & precise location is not stored.

Your ứng dụng includes free-form text fields or voice recordings, và users can save any type of information they want through those mediums, including names & health data.

Mark "Other User Content" to represent generic miễn phí form text fields and "Audio Data" for voice recordings. You’re not responsible for disclosing all possible data that users may manually enter in the tiện ích through free-form fields or voice recordings. However, if you ask a user to input a specific data type into a text field, such as their name or email, or if you have a feature that enables users to lớn upload a particular truyền thông media type, such as photos or videos, then you’ll need to disclose the specific type of data.

You collect data lớn service a request but vày not retain it after servicing the request.

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"Collect" refers to transmitting data off the device và storing it in a readable khung for longer than the time it takes you and/or your third-party partners lớn service the request. For example, if an authentication token or IP address is sent on a server call và not retained, or if data is sent lớn your servers then immediately discarded after servicing the request, you do not need to lớn disclose this in your answers in app Store Connect.